Client: Nike
Agency: W+K London
Channels: OOH + installation, digital + WeTransfer game
Zoom Air technology makes you faster. So we placed OOH across Europe encouraging people to ditch public transport in favour of their feet.
In a WeTransfer first, we embedded a game to play while waiting for your file. Like the keyboard tapping Olympics of old, see how fast you can go.
The fast lanes we put in the Barcelona Metro were a personal highlight.