Client: Reinhard Plank
Scope: Brand Platform, Creative Direction, Website, Social, Launch Stunt
Reinhard Plank, an independent company designing and producing handmade hats, needed a new brand platform.
To launch it with a bang, we created a new product that would be sure to get the attention of the fashion world.
Designed to carry the #1 hero in the fight against AIDS, the condom, The Red Pocket Hat launched on World Aids Day 2020.
30% of proceeds were donated to ANLAIDS, the first Italian charity born to end the spread of HIV and AIDS.
See the idea on the pages of GQ, L'Officiel and ICON.