Client: Reinhard Plank Scope: Brand Platform, Creative Direction, Website, Social, Launch Stunt  Reinhard Plank, an independent company designing and producing handmade hats, needed a new brand platform.  To launch it with a bang, we created a new p
       
     
 Designed to carry the #1 hero in the fight against AIDS, the condom, The Red Pocket Hat launched on World Aids Day 2020.   30% of proceeds were donated to ANLAIDS, the first Italian charity born to end the spread of HIV and AIDS.  See the idea on th
       
     
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 Client: Reinhard Plank Scope: Brand Platform, Creative Direction, Website, Social, Launch Stunt  Reinhard Plank, an independent company designing and producing handmade hats, needed a new brand platform.  To launch it with a bang, we created a new p
       
     

Client: Reinhard Plank
Scope: Brand Platform, Creative Direction, Website, Social, Launch Stunt

Reinhard Plank, an independent company designing and producing handmade hats, needed a new brand platform.

To launch it with a bang, we created a new product that would be sure to get the attention of the fashion world.

 Designed to carry the #1 hero in the fight against AIDS, the condom, The Red Pocket Hat launched on World Aids Day 2020.   30% of proceeds were donated to ANLAIDS, the first Italian charity born to end the spread of HIV and AIDS.  See the idea on th
       
     

Designed to carry the #1 hero in the fight against AIDS, the condom, The Red Pocket Hat launched on World Aids Day 2020.

30% of proceeds were donated to ANLAIDS, the first Italian charity born to end the spread of HIV and AIDS.

See the idea on the pages of GQ, L'Officiel and ICON.

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