Client: Cadbury Roses
Agency: Fallon
Channels: Social
World Gratitude Day exists. Cadbury Roses have always been about saying thank you. So we teamed up with Lucy Rose to reimagine their classic ditty and turn 21 tweets into 21 songs of thanks on the 21st of September, introducing a new 21st century audience to the brand.
All 21 of the songs were sent out on World Gratitude Day itself once written, recorded, shot and edited.