Alongside the social experiment, people could enjoy a conversation with the Worlds Apart Chatbot, which the bot then used to create a personalised film showing their interests using ‘labelled’ people who share them.
Client: Heineken
Agency: Publicis
Channels: Social, digital, ChatBot
Seb was lead digital creative on the award winning Worlds Apart campaign, creating all digital and social content supporting the social experiment film.
Alongside the social experiment, people could enjoy a conversation with the Worlds Apart Chatbot, which the bot then used to create a personalised film showing their interests using ‘labelled’ people who share them.